These are 5 cutting edge tips that can make your website successful.
The 7 second test
Does your website meet the 7 second test?On average 92% of website visitors will leave your website in the first 7 seconds if you do not engage the reader, send a clear message to the reader, have a clean and tidy website that is readable and YOU need to decide, is the landing page to sell or provide information? These are all vital to get right!
You need to engage the customer. correct me if I am wrong but they do call it surfing the web and that is exactly what visitors do. Your website needs to stop the visitors surfing. SO GET YOUR MESSAGE ACROSS!
The most engaging techniques:
- Video – There is no doubt that Video is the most engaging technique online. This will be a essential product for websites now and especially in 2-3 years time. Video will also be a key factor for SEO in the next couple of years.
- Content – This is still and will be for at least the next year or so, the key factor for SEO which is vital to consider. The internet is built around information. Useful information is still the key to engagement.
- Pictures – A lot more cost effective than video and it is still a great way to engage visitors
Clean and tidy is always best
A clean and tidy website. Not only do visitors want a clean and tidy website to view and read from but your information/business is far more viable if your website looks representable. You need to remember your website is your online store front! look at your website and consider the natural thoughts your mind evaluates. Would you buy from your website? Don’t forget even though information on your website is FREE, would your customers just disregard what you say due to a poor website? or even stay to read it?
Getting your message across
Get your message across to the reader FAST!
You need to consider; what is the message you want to send? Keep the message concise but make it clear.
The title is usually a good place to give the customer the message. When doing this use keywords this will help A LOT for SEO.
Focus on the page’s purpose, Selling or Information?
Make a decision. The only way to have successful sales is to choose whether your landing page is for selling or providing information to your customer.
This may depend on the product or service you are selling especially if it is complex. Either way evaluate this yourself and decide. Your readers will get confused, naturally people like to be led, lead the customer to what you are offering. They will then decide from there.
I hope that this information is useful to you, contact me if you have any questions or would like professional advice.
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